Recently, OTT services have become extremely popular with many viewers.
Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.
OTT platforms offer multiple contents via the internet.
Netflix, Watcha, and TVING are well-known examples.
Compared to cable television, viewers can select content whenever they want.
Multiple reasons explain the rapid growth of OTT services.
It allows people to enjoy different genres from a single service.
Films, series, and variety programs can be selected by preference.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
Being able to stream anywhere using mobile devices is also attractive.
However, as check here subscription fees keep rising, more people feel financial pressure.
As a result, attention toward free services is increasing.
Free platforms supported by ads let people watch without cost.
Cost-conscious users find this model attractive.
FAST platforms are emerging as a new type of free streaming model.
KT recently introduced “Gi Live,” a FAST service that gained attention.
FAST is seen as a future growth engine in a slowing TV industry.
Free streaming’s strongest point is that users don’t need to pay.
It allows access to many contents, increasing selection options.
The disadvantage is that ads are unavoidable.
In addition, the quality can be inferior to premium platforms.
OTT and free platforms are expected to grow further.
Ad-based free models may become even more popular among users.
Being able to watch without cost is highly appealing.
In conclusion, combining premium OTT quality with free access matters.
If both advantages are used properly, users can gain better experiences.
I look forward to seeing how the streaming industry develops in the future.